01
Vice President, Membership Recruitment
Overview
Spearheaded end-to-end recruitment strategy and cross-functional training to drive organizational growth. I managed budgets and data analysis to secure award-winning results.
Tabling Events
Organized and executed high-visibility tabling sessions to engage prospective members, showcasing our organization's values and community engagement.
02
Polish
I led a 17-day intensive training focused on communication and brand standards, while coordinating themed team events and partnering with marketing to align all content with our goals.
03
Recruitment
I directed the four-day primary recruitment process, leading creative design and contractors while utilizing ICS Recruiter and Alpha Phi programming. This high-stakes operation drove long-term chapter success through strategic, fast-paced execution.
04
Bid Day
I directed all creative and logistical operations for two high-budget welcome events, managing vendors and 60 new members. My work ensured seamless transportation and venue execution.
Growth Impact
From November 2024 to November 2025, I directed our recruitment strategy and day-to-day communications to increase visibility and engagement. By planning tabling, coordinating messaging and working with campus officials to ensure smooth events, I helped drive a 44% increase in chapter membership.
Budget
I managed a $25K annual recruitment and branding budget, allocating funds across events, print materials, digital campaigns and tabling supplies. Every expense was tied to a clear objective awareness, registration analytics or branding so our financial resources directly supported recruitment outcomes.
Recruitment
I led end-to-end recruitment operations, including outreach, interest tracking, interviews and onboarding. Working with officers and committees, I delegated tasks, set expectations and maintained timelines, resulting in 60 new members over my term and a stronger, more engaged chapter.
Strategy
I served as the primary liaison between our chapter, University administration, Greek Life, alumni and Alpha Phi International. I aligned messaging across all channels, used recruitment and engagement data to refine our communication strategy and represented the chapter at conferences and leadership programs to strengthen external partnerships.
Recruitment Video
A high-energy recruitment film showcasing chapter culture, values and student life at CSULB, designed to drive engagement for the upcoming recruitment season.
My Role
As Creative Director, I led the comprehensive planning of the project, including selecting locations, organizing events and curating the attendance of key members. I coordinated closely with the videographer and editor to ensure the visual narrative met our brand standards and partnered with the VP Marketing to execute a successful social media launch strategy.
Awards & Recognition
Top Recruiting Chapter at CSULB- Alpha Phi International
Recognized as the Top Recruiting Chapter at CSULB for achieving unprecedented growth and engagement metrics.
Excellence in Increasing Recruitment Registration -Â Alpha Phi West Quadrant
Excellence in Increasing Recruitment Registration, setting a new standard for regional outreach and conversion.
Outstanding Marketing and Social Media - Alpha Phi West Quadrant
Alpha Phi West Quadrant award for Outstanding Marketing and Social Media execution and creative strategy.