This campaign was created for educational purposes in partnership with peers and presented to real clients as part of an academic project.
City Fabrick Mock Campaign
CSULB Center for Community Engagement –
Certificate of Achievement
Strategic Campaign
Development Phases
This strategic public relations campaign for City Fabrick, a Long Beach nonprofit, focused on urban planning and community engagement. Titled “See the Impact, Be the Change,” it aimed to increase awareness, strengthen brand identity, and position the organization as a leader in community-centered design.
01 / RESEARCH & ANALYSIS
Conducted extensive research on nonprofit challenges, identifying key issues such as limited funding, low public awareness, and reduced community engagement. Analyzed City Fabrick’s strengths, including its community-driven approach, while recognizing gaps in brand visibility and digital presence.
02 / AUDIENCE INSIGHTS
Identified primary and secondary audiences, including Long Beach students, residents, and local stakeholders. Developed audience personas and insights highlighting values such as community empowerment, sustainability, and social impact.
03 / STRATEGY & POSITIONING
Created the campaign concept “See the Impact, Be the Change,” positioning City Fabrick as a credible community advocate that connects residents to urban development decisions.
04 / EXECUTION PLAN
Designed a multi-channel campaign strategy combining digital media, social engagement, and in-person outreach. Tactics included social media content, video storytelling, campus outreach, and community events.
05 / IMPACT MEASUREMENT
Established measurable objectives, including increasing social media engagement, expanding audience reach, and improving brand awareness within the Long Beach community.
Project gallery
Created potential mini series for organization to use for social media showing real world impacts in communities they have served.
Created potential Instagram Story/ street sign campaign in order to increase brand awareness and knowledge.
Created a video mockup for a TikTok video series.
Created engaging activities for all age groups.